To write a good free ad – DO
Write out all information in your ad offer. Read it, edit it, and re-write it for a much shorter, money conserving effective ad. “think small”.
Follow all the policies when composing your classified ad. Use these concepts. Attention, interest, desire, action
Use a name with each identified advertisement including your envelopes.
Be truthful with all your classified advertisement claims.
Determine your item.
Compose your classified ad simple, direct and clear.
Use words everyone knows and everybody will comprehend exactly what your are saying.
Use a word that will benefit a reader.
Not overprice your item.
Promote regularly. Consistent direct exposure creates a familiar offer with much better feedback.
Offer a refund guarantee in your classified advertisement, sales letter or circular if possible.
Test your ad in 2 or 3 smaller, low cost publications. Record outcomes.
Check out publications that associate with your item. Compose for ad rates, paid circulation, price cuts and closing dates. Keep records.
Have all your literature and products prepared for mailing when your ad appears in the publication of your selection. Do not postpone in acting.
Use the copycat approach. Do exactly what other successful marketers are doing. Just with a small twist, idea or offer.
Run numerous advertisements worded differently. Keep records of outcomes.
Use a brief business name. Make it simple to keep in mind and pronounce.
Avoid high typesetting expenses and errors
Eliminate and reduce author’s corrections by thorough proofing and re-proofing.
Avoid minimum charges by incorporating little tasks and having them set at the exact same time.
Attempt to utilize one family of kind to conserve money and time by preventing font changes. The consistent look is better.
Offer specific guidelines on increasing copy: type styles, column widths/margins.
Don’t over advertise. It can be pricey. Do it slowly if you want to.
Do not pretend you know all the answers. Because you do not. Take time to learn exactly what you have to understand.
A thought will leave you as quickly as it came. Always compose down a good idea.
Don’t place your ad in the wrong classification.
Don’t waste your money on ad words to amuse or entertain, but use words to persuade, inform and sell your product.
Don’t forget the m.e.d.i.c.s. Motivation. Enthusiasm. Desire. Image. Creativity. Success!
Don’t give up. If your ad doesn’t pull after a fair exposure, try re-writing it. A couple of different words may do the trick.
Don’t spend the profits. Re-invest the money in more continuous advertising.
Do not forget, an ad that offers “complimentary details” means writing a sales letter or circular.
Getting your price lists, newsletters, brochures or magazines typeset does not necessarily have to be a costly procedure. Keep in mind that the main cost in typesetting is the time included in setting type. By minimizing the time needed to
Create a typeset piece you can effectively keep your cost down. The following recommendations can help decrease your typesetting expense.
Know what you desire the very first time around. Do not have a typesetter set it one means, then decide a different format would look much better.
With a large job, such as a brochure or yearly report, demand a style setting evidence sheet to get approvals before the entire job is done.
Avoid super rush jobs, especially if you don’t really need them.
Avoid lengthy corrections on the phone. If you had actually done your editing on evidence sheets, you could end up paying for corrections later that could have been avoided.
Get the layout approved and completed before having type set … The same opts for copy, of course.
Avoid the use of “run-arounds” (reducing the width of the copy to include a photo in the column, for example). If you do use them, use simple shapes, boxes, squares.
Avoid the use of curved or angular type. Kind reading left to right on a page (as an example, this report) is faster and less expensive to set than copy that is embeddeded in a curve or running sideways on the page.
The use of unjustified text and captions is cheaper than warranted due to the fact that it sets quicker, costing less time.
Don’t depend on the typesetter to read your mind. Be specific.
Compose out all details in your ad offer. Read it, modify it, and re-write it for a much shorter, cash saving effective advertisement. Follow all the rules when composing your classified ad. Write for ad rates, paid circulation, discount rates and closing dates. If your ad doesn’t pull after a fair exposure, attempt re-writing it.
You ask what is online ad? Here is the definition http://en.wikipedia.org/wiki/Classified_advertising